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pricing strategy

The right way to let customers set your price

November 30, 2009 by Becky McCray with 499 views

Letting customers set your price sounds crazy. But Radiohead made a $10 million success out of letting customers name their own price to download their album, In Rainbows. Others have experimented with this business model, too. Here is one of the most interesting twists I've read: let your loyal customers help you determine the right... [read more]

How and Why You Really Can Raise Prices

November 19, 2009 by Daniel Kehrer with 177 views

Dear Dan: The last time I tried to raise prices it was a disaster. Customers revolted. But I’ve cut costs as far as I can, and profits are too thin. How can I raise prices and not lose business? —Once Burned, Price Shy Dear Price Shy: Millions of small business owners across America seem convinced that raising prices in a bad economy is... [read more]

The 6 Biggest Pricing Mistakes to Avoid

June 12, 2009 by Daniel Kehrer with 259 views

Many businesses both large and small make the mistake of trying to increase profits only by boosting volume or cutting costs. There’s another vital component that — oddly — tends to get overlooked:  Pricing. But this is pricing on a regular, strategic basis — not the rampant, ad hoc discounting taking place now in the face of... [read more]

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