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pricing mistakes

The 6 Biggest Pricing Mistakes to Avoid

June 12, 2009 by Daniel Kehrer with 259 views

Many businesses both large and small make the mistake of trying to increase profits only by boosting volume or cutting costs. There’s another vital component that — oddly — tends to get overlooked:  Pricing. But this is pricing on a regular, strategic basis — not the rampant, ad hoc discounting taking place now in the face of... [read more]

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