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Startups and Web 2.0: New Weapons for Gaining the Competitive Sales Advantage

May 6, 2009 by Peter Auditore with 221 views

Following on my colleague Don Bulmer’s excellent post this week, our discussion revolves around the new knowledge platforms that Web 2.0 provides today’s modern day sales person. Before the coming of the Internet, selling and marketing often involved a difficult and painstaking task that involved what salespeople called “hard rock... [read more]

High Points on the Social Media Landscape

March 10, 2009 by Tom Pick with 443 views

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media, like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of... [read more]

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