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Time to Aggregate Social Media

April 15, 2009 by Michele Goetz with 133 views

Let’s take a step back. We are into the second quarter of 2009 and witnessing some of the highest adoption of social media tools ever. For companies, it is time to start looking if social media is panning out like expected. This could be a blog post on metrics and results, but I’m thinking that it may be time to look at how easy it is... [read more]

High Points on the Social Media Landscape

March 10, 2009 by Tom Pick with 443 views

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media, like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of... [read more]

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