Our network

marketing budgets

Top Marketing Budget Priorities for 2010

November 2, 2009 by Tom Pick with 207 views

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully.In this environment, what are the three or four areas where marketers... [read more]

Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

March 16, 2009 by Andy Beal with 382 views

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.The survey of 145 interactive marketing professionals snuggles-up nicely with cScape’s research published in December that suggested companies will focus more on customer engagement in 2009.... [read more]

Logo