Bio: J As cofounder and CEO of Social Flights, LLC, Jay Deragon has blended his more than 25 years of experience in global strategic management consulting and his renowned expertise in social technology to launch a revolution in air travel for the flying public. Deragon and Social Flight’s founding team devised an innovative web-based service that enables travelers to reserve seats on private aircraft at rates comparable with commercial airline fares. By incorporating familiar social media tools, the Social Flights model aggregates travelers by social networks, making it possible to create itineraries for groups of people who share destinations, interests or affinities. For Deragon, Social Flights is a culmination of his nearly 7-year study of and participation in the evolution of business methods, models and relationships as impacted by the burgeoning social landscape. Deragon’s landmark blog, The Relationship Economy, chronicles core trends in the era of ‘business unusual’. Ranked in Advertising Age’s top 150 blogs and The Daily Reviewer’s top 100 blogs, The Relationship Economy is revered as a must-read for managers and strategists seeking to embrace social technology in business. He contributes regularly to Personal Branding Magazine and serves on Business Week’s Market Advisory Board. Additionally, Deragon is a frequent guest columnist and speaker on the topic, having participated in conferences and events nationwide. He has authored two books, five white papers and produced dozens of educational videos to purvey his progressive theories, as well. Deragon’s renown in social technology has also earned him top management consulting assignments for companies large and small—opportunities that are quite familiar to Deragon. Prior to his focus on social technology, Deragon was a highly sought consultant who led global and Fortune 500 companies and start up enterprises to organizational success. Deragon attended the University of Maine, with continued studies at Darmouth College, Penn State and the University of Wisconsin. He hold an array of certifications, including Quality Engineer, Quality Function Deployment, Advanced Risk Management, Statistical Process Control, Hoshin Kanri, D.I.S.C Instructor, Organizational Change Management and Strategic Planning. Today, Deragon runs his global enterprises, including Social Flights, LLC, from Nashville, Tennessee, where he resides with his most important social network: his wife and children.