With the revolution in information technology today, e-mails have become a great tool for marketing purposes. Such marketing campaigns need to be well-planned and do not succeed by just sending out emails to customers, expecting them to come running towards you. The 5 basic things you should keep in mind when planning an email marketing campaign include:

1. Knowing What You are Campaigning For
It is possible to campaign for a single product as well as a group of products through email marketing. Selection of your niche is important so as to capture the readers’ attention. Running a single campaign for different types and products and services would not be a good idea as the potential customers might get turned off if they get the impression of cluttered information.

2. Rationale of The Campaign
There has to be a purpose behind your email marketing campaign if you are looking forward to generate a high response rate. You can’t just send out an email to a potential customer just for no reason as this may cause them to get annoyed and unsubscribe from receiving further emails from you. Each message you send out in an email marketing campaign should have a certain aim to accomplish once it reaches the viewers’ inbox.

3. The Target Audience
Before running an email marketing campaign, it is essential to know and understand the requirements of your target audience. The aim of the message can only be achieved if you provide information that is in accordance to the readers’ needs. Segment your target market carefully to hit them with the right advertisement so as to gain maximum positive responses. In short, you should know how to tap into the mindset of your chosen target audience well so as to win their loyalty and satisfaction.

4. The Campaign Content/Strategy
Work on the content and strategy for your email marketing campaign as such that it is able to woo the target audience without much difficulty. Your message should appear more unique and convincing to the readers’ as compared to the marketing campaigns of your competitors. Try to keep your content precise, useful, and interesting so that it does not bore the potential customer. In addition to this, ensure that the marketing message is consistent and has been directed well.

5. Timing The Campaign
Another important factor to keep in mind while planning an email marketing campaign is the timing of sending out the message. Campaigning to different target segments and campaigning for different products, both require different time schedules to taste success. It is thus recommended to flow with the market fluctuations as well as seasonal requirements.

Richard is a Magento ecommerce expert with over 4 years experience in building and marketing online store. Aside from working, Richard is a regular contributor in online marketing blogs and forums.