80-90% of e-commerce shoppers research the companies and products they want to buy. Millennial shoppers are very particular about brands, and almost 100% of them research a store before shopping from it online. If you already have a business online, you already know how important it is to establish a strong online presence. If you are thinking of starting, you should start by creating a healthy brand image before you reach out to your potential shoppers.

Digital marketing is indispensable when it comes to ROI tracking and studying brand analytics. Small businesses rely heavily on different aspects of digital marketing for their daily turnovers. Further research from the best SEO Company Toronto shows that over 90% of shoppers will stick to the first page of Google SERP. This makes it even more relevant for small businesses to fix their local SEO.

What are the necessities of small business marketing?

Do not be fooled by the innocence of the term “small business.” Perfecting the online presence of a small business takes a lot of time and effort. Especially if you have a local business, getting the crowd from particular areas to visit your store is an insurmountable challenge if you don’t have the right tools.

If you want to dive right into business, you must pay attention to a few core elements of essential online business –

  • Website
  • Blog
  • Brand
  • Email service
  • Social media platform integration
  • Conversion tools


A professional website it the key to great business. 92% of online shoppers do not return to a site that is not user-friendly. This may be due to server glitches or simple lack of guidance. While creating a website, you need to be very candid about what you are offering. You need to understand what your target customers like and want to see on your site. If you are attracting their clients by providing a BOGO sale, you should give live banners and links on the landing page of your site. Keeping contact options adds a human face to any business. Potential customers are more likely to buy from a website that lists customer care numbers and email ids.


Even eCommerce sites should have blogs. The best example is eBay. Some of the bloggers have now adopted eBay as their primary blogging platform. Blogs not only help your website rank for relevant keywords, but they can also assist your buyers in transactions, exchanges and return policy controversies.

Ranking on Google becomes so much easier if you have a blog in place. The keywords in the blog can help your website rank higher in the Google SERPs. The length of content and high-quality original content are of course other factors that drive the search engine optimization of an eCommerce blog. All in all, if you want to please Google, you should get a blog for your website, irrespective of what you are selling.

Always start with a free blogging tool or a user-friendly edition of an inexpensive one. WordPress is ideal for amateur bloggers. You should stick to default templates and free plugins to work on your blog SEO. Hiring freelance bloggers off Upwork and Fiverr is a good idea to populate your blog at a low cost with relevant and original content.

Email marketing

Email marketing may be old; it is still gold. It offers a time-tested method to reach out to the audience with latest offers, promotions or even blog posts. Whether it is a newsletter or an invitation email, sending emails becomes a lot easier when you have a professional email service. ChimpMail is a fantastic option for beginners. They allow you to send free emails to 2000 or fewer subscribers for life. You can send up to 12000 mails per month without paying a dime to the service. You can send out e-mails at pre-scheduled hours. Most mailing services are cross-platform compatible. You can find some services that work on Magento, Shopify, PrestaShop, WooCommerce andBigCommerce.


A study from Facebook shows that over 77% of the shoppers are loyal to certain brands. You need to constant business identity to promote your brand and put it on the same pedestal as most of the other popular brands of our time. Branding is a combination of a brand’s logo, aesthetic, taglines, and product designs. You should get professional help to create your brand logo. The colors and the font should reflect your brand values. They are critical in crafting your brand identity.

Social media integration

People should start seeing your brand presence in their known spheres. This means you need to share your content and products on Facebook, Twitter, and Instagram. If you cannot come up with innovative statuses and posts every hour, post creative contests and quizzes that will generate user-end content. This is ideal for brand traction. Social media links can also act as SEO backlinks although Google chooses to remain silent about them.

Local businesses should go ahead and register themselves on Yelp. You should also create your Google My Business account and create a Twitter account, Facebook account and an Instagram account for your business. Make sure you update your NAP correctly. Staying active on social media and interacting with your followers is a great way to attract new customers. You can include a little incentive in the form of free gifts or discounts for those customers who add a review or rating on your social media accounts.

Conversion tools

You can add some tools to your website theme to increase your conversion rates. Start collecting customer emails and contact numbers for your business databases. You can later use this to send out emails by using the emailing services mentioned earlier.

Digital marketing is the lifeblood for small businesses who are going online. You should keep of a chunk of your business budget for creating a website and added SEO methods that will bring you more traffic and sales.