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My column in this week's Tennessean looks at blogging as a bootstrap marking tool for small business.
Blogging has become a popular tool for bootstrap marketing. One recent survey found that 10 percent of small businesses were using or planning to use blogs for their businesses. Blogging allows for a highly targeted, personal contact with a customer base. If done properly, it can build strong customer loyalty.
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“I wish MyVenturePad had been around when I started my business. It would have made it easier.” Jim Estill
Jim Estill is a partner on Canrock Ventures and sits on the board of RIM (Blackberry). More »
Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. More »
David Thomson is founder and Chairman of The Blueprint Growth Institute, a specialized management-consulting firm focused on helping.. More »
Phil Wainewright is a thought leader in cloud computing as a blogger, analyst, and consultant. More »
Barbara Weltman has written more than 25 books on entrepreneurship. More »
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