Websites are a very important tool for the success of a business online. There are some essential pages that every professional business website must have. Adding these essential pages to your website helps to build trust and credibility in your business and will ensure your website becomes an effective selling tool for your company. If you want your website to be effective and achieve the desired results, make sure to include these seven pages:

1.  Contact Page

The importance of a contact page should be easily evident does not require further justification. Simply list the contact details on the homepage does not mean you do not need a separate contact page. A well designed dedicated contact page is an essential characteristics of every business website. The link to the contact page should be clearly visible and accessible via your main menu. Displaying a link in the footer is not enough.

Business Website Pages - Contact Us

Business Web Design - Dell


What to Include in Your Contact Page

  • Full address of the business
  • Telephone and email
  • Office hours
  • Location/Directions (Google Map)
  • Enquiry form

2. About Page

A good about page is one of the most important elements of a professional website. Most customers will take a look at the about page before deciding to avail of your services. As such it is very important for a business to get this right. A good about page adds credibility to your business and gives you the opportunity to inform visitors about your business.

Business Website Pages - About Us

What to Include in Your “About Us” Page

  • Good introduction to your business
  • Brief History of your business
  • Mission statement
  • Business Philosophy
  • Affiliations and Accreditations
  • Other relevant information about your business

3. FAQ Page

An FAQ section on your website offers several benefits. It allows you to anticipate and address common concerns of customers. It also saves you valuable time and resources from communicating the same information to customers over and over again. Studies show that adding an FAQ section on the site can lead to an increase in conversions for the businesses. It is particularly important for increasing sales on ecommerce websites.

Business Website Page - FAQ's

What to Include in YourFAQ Page:

  • Offer in-depth information
  • If you have a lot of content, consider categorising questions into sections
  • List all questions at the top and include anchor links
  • Add a ‘Back to top’ link below each answer to improve usability
  • If answers are lengthy consider displaying them on dedicated pages

4. Privacy Policy

If you do not already have a privacy policy page on your company’s website, you should add one today. It is a must on every business website and essential to comply with regulations.

Any website that collects information from visitors, sells products or services, or interacts with users in any way, needs a correct privacy policy in place to ensure the interest of the business as well as visitors are protected.

Business Website Pages - Privacy Policy

What to Include in Your Privacy Policy

  • How the information is collected e.g. cookies, browser settings, etc.
  • What information you collect
  • What you will do with the information
  • If the information will be shared with third-parties
  • How you will keep the information safe
  • Contact method e.g. email or phone where users can contact to discuss concerns

5. Sitemap

A sitemap is simply a page that lists all pages on your website (with links). It has two main purposes. It improves website navitaion and provides users with an easy way to find the information they need. Sitemap also assists search engines to index all pages of your website, not just your homepage.

Business Website Pages - Sitemap

6. Clients/Case studies

A clients page on your website can help convert visitors into leads. It adds credibility and motivates visitors to avail of your services. It also helps showcase your best work. Clients page is particularly important on the websites of B2B businesses as prospective clients often like see your past work before making a decision.

Creating case studies is another option along similar lines, which shows how your business was able to solve customer’s problems.

Business Website Pages - Client List

7. Testimonials

Testimonials from existing customers who have used your services are a very effective way to convert casual website visitors into customers. It is much more effective and credible than sales copy on your website. It makes your website trustworthy and helps to build confidence among customers.

Business Website Pages - Testimonials

What to Include in Your Testimonials Page

  • Create dedicated testimonials page that highlight different positive aspects of your business.
  • Include a variety of testimonials
  • Keep your testimonials up to date
  • As far as possible, try to display positive testimonials only
  • Display main testimonials on your homepage for extra focus
  • Make sure testimonials are specific and detailed
  • If possible, display a variety of testimonials that highlight different positive aspects of your business.