There are several essential charactersitics of great web design. Use of effectice tagline or slogan is one of them.

A good tagline is particularly important on business websites and offers several benefits. What a business does should become easily evident the moment visitors arrive at a website.  A good slogan can help achieve this.

Tagline or slogan also offers the perfect opportunity to highlight the unique value proposition or unique selling proposition of the business. USP is what makes a business different from its competitors and using your tagline to highlight this clearly can increase conversions and motivate customers to buy your products.

A good tagline is a powerful branding tool for businesses and helps promote brand recognition. In this article, we take a look at some examples of effective tagline use on websites. I hope you will find this list useful.

Here are ten businesses that make good use of taglines on their website.


Good Tagline Use - Solo


Solo offer a Project Management App that lets freelancers keep on top of their projects. The App intelligently tracks how much time you’ve spent and what you’ve spent it on. The tagline “Beautiful project management for the modern freelancer” says it all. This is a perfect example of how a simple statement can help convey what the business provides clearly to website visitors.


Bislr is a revolutionary way for business owners to create a professional business website and market their business online. The website allows users to create a free business website in minutes which includes many built-in features to promote the business on social media. This is a perfect example of how a tagline can be used to make the purpose of the business clearly evident to website visitors the moment they arrive at the website.


Solid Giant are a full service website design company offering graphic design, logo design and branding services to businesses. The business claims to offer simple websites that are beautiful,  smart and rich with functionality. This is clearly evident in the tagline used on the homepage.


ZURB are brand engineers that provide companies with strategic marketing, design and branding solutions.  Their Work includes identity, branding, information design, web design, illustration, software design, icon design, and multimedia work. The tagline “Design Great Products Faster” is a perfect fit for what they provide.


Squarespace’s mission is to provide creative tools that power the future of the web. They provides elegant solutions that set new standards for online publishing. The service they provide is easily encapsulated by the slogan “Everything You Need to Create an Exceptional Website”.


Google Venture funds are venture capital fund with a difference. Instead of simply allowing entrepreneurs to raise financing for new business, their hands-on teams work with portfolio companies full-time on design, recruiting, marketing, and engineering. They have a dedicated Startup Lab  and educational program where companies can meet, learn, work, and share.

The tagline “A Radically Different Kind of Venture Fund” servers two purposes. It lets visitors know instantly what the business provides whilst highlighting the fact that it is is different to traditional venture capital funding.


Good Tagline are a new media company offering branding and advertising services to businesses. The tagline “Think Big” may not directly convey what the business does but is nevertheless well suited to advertising services and helps to grab the attention of website visitors.


Jones Film Video, a full service motion picture and video production company in Little Rock, Arkansas, is equipped with the latest in digital cinema acquisition, including the ARRI Alexa, as well as 35mm film and HD video. The slogan “The Place Where Big ideas and Moving Images Collide” is eye-catching and well suited to the services it provides.


Sheena Oosten helps businesses to succeed by making it stand out and steal attention. Sheenaoosten help’s you connect with your viewers and convert them to customers. The slogan “Smart, Creative & Effective Design Solutions” stands out on the homepage and instantly communicates the brand’s message to customers.


Ideaware was founded on a basic principle – to build great experiences with beautiful interfaces. They try to make the web and mobile scene a better place by helping their clients materialzie their ideas.  Their websites makes good use of tagline “We help start-ups and companies create great websites and apps” to instantly comunicate what they do to prospective customers

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