10 Ways to Get More Leads From Your Website
Generating leads is one of the main objectives for any business website. Businesses use several strategies to boost conversion rates and obtain new customers via their website. The more leads you generate, the higher will the revenue and profits of your business.
In this article, we take a look at ten effective ways you can use your website to get more leads for your business. You can apply these strategies to your website and see your conversions soar, resulting in more income and revenue for your business.
1. Create an Incentivised Sign-up Form
Email marketing is one of the most effective ways to promote your business. However, most businesses, in particular small businesses, are unable to capitalise on this as they do not have a large enough email list to get started. Simply adding a newsletter registration or standard email sign-up on website is a good approach but conversions tend to be low and it can take a long time to build your email list. This is where an incentivised email sign-up form on your website can help.
The concept behind an incentivised sign-up for is simple. You offer a free product such as an eBook, White paper or a report in exchange for collecting basic customer details. This approach is much more effective than a simple email registration form. Offering an incentive to sign-up motivates website visitors to complete the sign-up and is a very effective way to generate leads for your business.
2. Use The Right Social Media Features on Your Website
Building a social presence around your website can become a steady source of leads for your business. However it takes time to grow your network. An active social media strategy together with good integration can help improve your performance.
There is more to making your website social media enabled than simply displaying social media follow and share buttons. Although it is essential to make it easy for website visitors to follow your business or share your content on social media, there are several other social media features you can take advantage of.
Facebook like box, Twitter activity stream or Facebook comments are just some of the other social media plugins you can use on your website to drive conversions. Social login is another feature that has proved beneficial on websites that allow users to register. Studies show that users prefer to login on a website using their Facebook or Twitter accounts instead of registering as a guest can improve conversions.
Websites that put some thought and planning into the social media features on the website are often able to boost conversions and drive more leads for the business.
3. Make Sure Contact Form Is Accessible On All Pages
Good contact or enquiry form is one of the simplest ways to get more leads from your website. It provides customers with an easy way to get in touch with your business. A well designed form placed prominently on the website can increase your conversion rates and generate more leads. It is important for the contact form to be clearly visible and accessible on all pages of the website, not just your contact page. If you cannot display the full contact form on all pages, you can use a well designed button instead. Placing it above the fold usually produces better results.
4. Add a Blog
I find blogging to be the most effective way to generate traffic to your website and generate more leads for your business. Businesses, small and large, are actively using their blog to attract consumers and increase their reach. Studies show a direct impact of blogging on customer acquisition. This has been seen for small businesses, B2B as well as B2C businesses.
Blog also has a positive impact on brand perception. Studies also show that customers consider a business with a blog on the website to be more trustworthy. This in-turn has an impact on conversions and lead generation for your business.
5. Add Phone Number to Your Header
Clearly displaying your phone number on your website achieves several objectives. It makes your website more credible and trustworthy for customers. It also increases leads for your business. It is one of the easiest ways to get more out of your website.
6. Display Testimonials
Testimonials help to build confidence in your business. Testimonials makes your website more trustworthy and customers are more likely to buy from you. Users value the opinion of other customers much more than sales copy provided by the business themselves. It is also important to ensure testimonials are clearly visible on the website. It usually helps to display the most important testimonials on your homepage in addition to the dedicated testimonials page.
7. Add Call to Action to Billboard Graphic
It is common for websites to use billboard graphic or featured content slide-show on the homepage. This is typically displayed prominently above the fold on the homepage. The billboard graphic on the homepage receives a lot of attention from visitors and is a great place to display important calls to action. It offers the perfect opportunity to boost conversions and generate leads.
Take a look at the example below.
8. Add Google Translate Feature
Google offers a free translation feature that can be integrated on a website in a few simple steps. This adds a small drop down box to your website that website visitors can use to switch website language. Offering content in multiple languages makes your website accessible and relevant to a global audience. It improves the usability of your website. This in turn has the potential to generate for leads and sales for your business. It is an easy way to attract global visitors to your website.
9. Offer Live Support On Your Website
Live chant and support features are becoming increasingly common on websites today. The chances are you have already come across and used this feature on websites. Most leading businesses from BT
10. Build Traffic to Your Website
Unless your website receives sufficient traffic, the above methods are not likely to produce noticeable results. Hence, it is important for your business to focus on an ongoing strategy to promote and drive traffic to your website. This included link building, content marketing, social media marketing and more.
What About You?
What methods to you use to generate leads from your website? Are you taking advantage of the methods above? We would like to hear from you. Please add your response by leaving a comment below.
I am an E-Commerce Consultant from London with over 10 years of experience working and consulting with diverse businesses ranging from reputable multi-national corporations to small businesses.
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