Content marketing, the process of creating and distributing content online, is essential for the success of any internet marketing strategy today. Businesses all over the world are using content marketing to attract consumers to their business and their website. Content marketing is a great way to drive traffic to your website. It also helps with SEO as well as for building trust and confident among your audience.

However content marketing is not easy. It can take time and effort to implement. Businesses are faced with challenges whether it’s coming up with new content ideas, writing new content consistently, maintaining a blog, or simply planning what content to share on Facebook and Twitter. Fortunately, there are several great tools that can help you with your content marketing efforts.

Good tools are essential to an effective content marketing strategy. Here is a list of ten great content marketing tools that you may not know about. Check them out to see which ones work best for your business.

 

1. Contently.Com

Content Marketing Tool - Contently

Content.ly is a tool that lets you manage creation of new content. It can be a great asset for managing your publishing strategy. I have used this tool before and found it be useful for managing my topics and working with collaborators. It makes it easy to work with other members in your team by offering a central platform for managing your content and contributors. It is a good all-round good tool for implementing your content publishing schedule.

2. Evernote

Evernote is a free cloud based system that you can use way to capture your notes and access them from anywhere. It can be a valuable asset to any content marketer. Evernote works with nearly every computer, phone and mobile device out there. You can use Evernote to record notes, content ideas, photos, and any other content that is important to you. Bloggers and Publishers can use it to take notes to assist you with your content marketing efforts. It works like a virtual notepad that you can access easily from anywhere.

3. Smashwords

EBooks are very effective way to promote a business and an important technique in content marketing. Smashwords can be a good free launching platform for your eBook. In addition to selling your eBook on their own website, they syndicate or distribute your eBook for sale to several other major eBook and publishing platforms. This ensures your eBook gets maximum attention. It also saves you the time spent on submitting your eBook to every retailers independently and managing your relationship with each one.

4.List.ly

List.ly  offers an easy way to create list posts and keep them up to date. List.ly is a collaborative list-building tool. You create the initial list on the List.ly website and you can embed it as part of your blog post. When you embed content, it appears as though it is on your blog post, but it still resides on List.ly.

Your community can then also add their items on the list or vote for items on the list. This can be a useful tool to engage with your community and discover more about their interests.

5. Linkdex

Linkdex makes it easy to find the influential authors in your industry and has pioneered a number of market-first data extraction and insight algorithms for finding different types of authors and social influencers.

You can also use tools like Linkdex to identify the best writers within your niche. This lets you identify those people who you want to link to your site – figuring out where to best spend your time in building relationships.

6. Prezi

Prezi is a presentation tool that helps you organize and share your ideas. It helps transform lack-luster, static presentations into engaging presentations that tell a story. It has an active user-base ranging from Stanford University to bestselling authors to business leaders and entrepreneurs around the world.

It offers more features and customisation than typical presentation applications like PowerPoint that ensures your audience is more engaged with your presentation. You can import your existing PowerPoint presentations and convert them into Prezi presentation. This is a bonus and makes it a viable tool to leverage your existing content and get more from it.

7. Prismatic

Prismatic is a free service that will deliver content to you based on the interests that you select.  It is a great is a tool for discovering new content from the web based. It serves a similar purpose to newsfeed readers and services like Google Reader, but it offers a different way to filter and target content that best match your interests. This helps to ensure you only receive content that is most relevant to your business.

8. Glossi

Glossi is a “simple and beautiful way to unify your content from around the Web.” It does this by creating an online digital magazine featuring you. Although it’s a basic service and extremely easy to set up, you’ll find that Glossi is also very useful. You can login with Facebook you’ll be able to connect a few other social accounts: Twitter, Instagram, Foursquare, and/or Tumblr. These are not your only options though, down below you’ll see that you can later add even more social accounts. The more social networks you connect, the more content you’ll have in your online magazine.

9. SocialCrawlytics

SocialCrawlytics is a relatively new service but can be very useful. The service displays total shares and reach metrics for any content from your site across various social platforms. This can be useful to track the overall popularity and reach of specific content on your site. It can also prove useful as a competitor analysis tool. You can use it to find out where your competitor’s content is being shared and promoted. It has some limitations but nevertheless it is a handy indicator of your social influence and organic content marketing.

10: PiktoChart

Infographics are very popular among online users. They are also shared more on social media. Businesses and marketers are increasingly taking advantage of infographics to present valuable content and increase their reach.

However, it can take time and effort to create infographics. This is one of the major hindrances for businesses that wish to use infographics as part of their Internet marketing strategy. Fortunately, tools like Pinktochart can help you with creating your infographics. It is a quick and easy infographic generator that is very easy to use and can be an asset to any content marketing strategy.

Conclusion

Above are just some tools that can help your business with content marketing. We  have tried to include new or the relatively lesser known tools. Popular and commonly used tools like Google Reader,  Google Keyword Tool, and others have been left out from this list.

 What About You?

Do you use content marketing to promote your business online? What tools and services do you use? We would like to hear from you. Please share your response by leaving a comment below.

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