If you’re a startup you probably don’t have a huge marketing budget available to you, but marketing is essential for any new product or business, so you can find yourself in a tough cycle. You will likely realize you’re going to have to invest at least some money into marketing if you’re a new business, but you may not have much at all to work with.
Luckily there are ways you can maximize even a tiny marketing budget and optimize it in a way that works for you.
Create Versatile Content
First and foremost whenever you create content or have content created, you want to make sure it’s going to be shareable and work across multiple platforms. A good example of this is the use of a whiteboard animation.
Whiteboard animations are a low-cost marketing tool that can be shared across social media platforms, as well as on your website, on YouTube and other places. Whiteboard videos can also convey a lot of information quickly, and they’re just a good all-around marketing tool if you’re on a tight budget so don’t overlook their importance.
You can also look to things like evergreen blog posts that you can continue re-sharing.
Hire An Expert
If you’re a startup with a small budget, you may be thinking the last thing you should do is hire a marketing manager, but in reality, if you go ahead and hire someone from the start you can end up saving money on tactics that aren’t going to work.
You can outsource your marketing management to save on overhead costs, and you’ll get a much more streamlined and efficient strategy from the beginning. It can definitely be worth the costs and then your team will be able to focus on other areas of growing your business.
Monitor Your AdWords
AdWords or pay-per-click advertising is an outstanding resource for startups, and you can determine how much you spend. What’s great about AdWords is that it provides you with valuable analytics as well, so you can start to learn more about your audience, and you can use the analytics from AdWords to power other parts of your marketing and your business.
However, it’s important that you understand that AdWords needs to be regularly monitored. This might be another area where hiring a professional is worth it, and the return on investment can be good here.
Pay for Social
If you’re toiling away on social media hoping that you’re going to be able to drive an abundance of organic traffic, it’s probably not going to happen.
You need to be paying for advertising and boosting your posts, and it’s actually fine if you have a small budget because you can start with what’s reasonable for your startup and then move your budget up as you’re able.
As with AdWords, social media advertising can also give you excellent analytics that you can use in other places.
Finally, when you have a small budget, you should try to have someone on your team or multiple people creating content whenever possible. This can include blog posts, whitepapers, infographics, videos and really anything that you can use to drive traffic, target your audience and build your authority without spending a lot of money.