When you think about having a web presence, the first thing that probably comes to mind is establishing a blog.

Most companies have a blog by now, whether it’s updated on a regular basis or even just now and again. If one blog is good, could more be better? A blog can be an excellent tool to not only set you apart but also leave your competitors in the dust. So how do you establish more than one blog? Get vertical.

More than likely your business can be approached from several angles. You may have a product that can serve multiple uses or crosses several industries. Each of those multiple uses can be the subject of a blog. It’s called niche blogging and it’s a great way to expand your influence. Let me give you a few examples. If you sell flowers, you can have a company blog that informs customers about everything related to the flower business. Then you might consider starting a garden blog.

In that blog you don’t want to talk about your business; instead, you want to talk about gardening. Discuss different flower varieties, offer helpful growing tips, and generally be helpful about the subject of flowers. With each post you can link to your main site if you wish. For instance, if you write a post about growing different varieties of daisies, you can link to your main site and the product page where you sell daisies. If you are talking about a certain soil that helps anything grow, provide a link to your main website where interested gardeners can buy that soil.

Likewise you can also address the wedding industry in another blog. Devote the entire blog to wedding flowers. Talk about what flowers go best with what color schemes, which ones make the best bouquets and why. And always place a link back to a related page on your main website.

Niche blogs accomplish a couple of different things when used in this way. They allow you to add links back to your main website, giving your site the appearance of being what is called an authority site. Proper links to your site from seemingly unrelated sites can help your main site in the search ranking. So provided that you are posting valuable information on the niche sites and linking to related pages on your main site, those links will help the search engines consider you an authority site and therefore push you up in the search engine rankings.

Niche blogs also set you up as a repository of information and they get the attention of new audiences. A gardener will look online for information first but that’s not the first place they will go to buy flower seeds. Their first inclination is to get information online and then head over to the local garden shop. Few would look up the information and then do another search for a flower business to see if you have the seeds they are after. However, if you give them both the information they want and the product that can offers the solution they are after then you have a potential new customer. A bride may operate in the same manner. Maybe she researches flowers online and then asks around for a local florist, and your name may or may not come up. But if you offer all the information she could possibly want about wedding flowers and then she sees that you have those flowers and you are local then you’ve again won a new customer.

Once you get the hang of it, it will become easier and easier to think up vertical markets that you haven’t tapped into yet. Corner those markets with a niche blog and you’ll be way ahead of the competition. That might be a challenge in itself. Sure you can come up with a lot of different ways your services or product can be used that you hadn’t thought of before, that’s the easy part. The hard part is deciding who is going to fill those new blogs with content and maintain them on a regular basis.

To some businesses regularly maintaining one blog is a chore and the idea of starting more than that is a prospect hard to imagine. That’s where we can help you. We don’t mind creating all that content or setting up and designing each blog. We’ll help you identify other niche areas that you aren’t reaching. We’ll help you secure the right domain names, set up your blog and fill it with compelling content. We’ll make sure each blog has links back to your main web site in a natural, organic way—never forced or too blatant.