With over 300 million active users across the world, Facebook has evolved far beyond the college student hangout it began as. A rapidly growing number of businesses are learning how to use Facebook to create real business value by supporting existing customers, finding new customers and creating online communities of around their products and services.

MyVenturePad presented this live, interactive webcast to explain how small businesses can quickly and easily get started on Facebook, as well as provide more advanced tips and techniques for growing your Facebook presence.

Our panelists:

Clara Shih is the author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Fast Company, CRM Magazine, and is being used as a textbook at Harvard Business School.

Jonathan Smart is the president of the Jimmy Smart Allstate Insurance Agency in Columbus, Georgia, helping clients with insurance for homes, autos, renters, landlords, boats and more and a small business owner who has been successful in using Facebook and other social media tools for his business.

Steve King is the blogger in residence at MyVenturePad and a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research.

Listen to "Using Facebook to Grow Your Business"