25 Facts Every CEO Must Know About Social Media in 2011

PamMoore said:

Good point Justin. You're right now specifically how valuable it can be for big or small biz. I didn't mean to point out any specific platforms. I think I threw in Twitter more than others as it's the hardest to grasp for many unless you have experienced it yourself. It's also where many biz leaders struggle to see the value. 

I am a big believer in LinkedIn. We get highly qualified leads from LinkedIn daily. I spend the least amount of time on LinkedIn but get the highest return on investment from a time spent perspective.  My second favorite is Twitter followed by Facebook and an integrated email nurturing campaign. Of course, this must all be integrated into the DNA of business. 

I could have literally written 150 tips on this topic but had to stop somewhere ;) 

Thanks for your comment & valuable point of the importance of LinkedIn! 

Justin said:

Great overview, I was surprised you didn't mention LinkedIn. It can be a great way for many C-level exec.'s to get their feet wet in a more framilar environment.