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"To tweet or not to tweet? Facebook or not to Facebook? Hire intern or hire agency? Train sales team or keep them in the dark? Share what I had for lunch.... okay, never mind... we'll start social media next year, not now."
To do social media or not do social media seems to be the question for many CXOs. However, the truth is the party is already happening in their honor, they just aren't in attendance.
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Good point Justin. You're right now specifically how valuable it can be for big or small biz. I didn't mean to point out any specific platforms. I think I threw in Twitter more than others as it's the hardest to grasp for many unless you have experienced it yourself. It's also where many biz leaders struggle to see the value.
I am a big believer in LinkedIn. We get highly qualified leads from LinkedIn daily. I spend the least amount of time on LinkedIn but get the highest return on investment from a time spent perspective. My second favorite is Twitter followed by Facebook and an integrated email nurturing campaign. Of course, this must all be integrated into the DNA of business.
I could have literally written 150 tips on this topic but had to stop somewhere ;)
Thanks for your comment & valuable point of the importance of LinkedIn!
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