Social media is free, right? Simply register for 50 social media profile accounts, start tweeting, facebooking and linking and you'll have tons of free leads, referrals and an instant community, right? WRONG! There is no short cut to social media. Why you ask? It's easy, to setup profiles, easy to get new friends, easy to get followers and grow your community. Sorry folks, social media is not free. It will consume your greatest asset which is time. In business we all know time is money. So no, social media is not free.