What’s your story? This question is asked by Tasha Oldham, founder of My Story Inc. who invites you to tell the story of your business and in turn they will help you tell the world about it through film. My Story is based out of Venice, CA with filmmakers all over the U.S. who create marketing stories in short documentary-style films.

Tasha’s story is about taking her award-winning documentary film talents and repurposing them to market an individual’s unique core. Her company works to build films that generate trust and create an emotional pull to lead consumers to take action.

My Story Inc. was just acknowledged by the Small Business Administration’s partner, SCORE, at its fourth annual SCORE Awards. The SCORE nonprofit association is designed to mentor entrepreneurs to help small businesses get off the ground, grow and achieve their goals. My Story Inc. received the award for Outstanding Woman-Owned Small Business.

Oldham first launched her production company in 2010 when the life of a filmmaker — which often consisted of worrying about getting consistent work, and then alternately working 20-hour days when she got the work—was not ideal. Her goal was to create a comfortable living using her artistic talents doing what she loved. Out of that vision, My Story Inc. came to be.

In a recent interview, Oldham describes how she structured plans to run a profitable business. She understood the importance of leveraging her existing network of professional acquaintances and friends as well as the entrepreneur community at large. Using this network she bartered for services needed such as legal structuring, business coaching, and a great venue for her launch party, plus catering and more. From the exposure gained at the launch party, new clients were brought on which funded the business’ growth and expansion.

From there Oldham continuously sought out other female entrepreneurs leading to an introduction to Deluxe Corp.’s Project Rev., a yearlong partnership between Deluxe and SCORE that helps 10 small businesses find ways to grow with strategic advice and analysis, individualized marketing plans, and customized tools for their unique business challenges.

Project REV’s individual marketing plans may include:

  • Website design and hosting
  • Branding and logo design
  • Online social media marketing
  • Search engine optimization and marketing
  • Email marketing and promotional products
  • Print marketing materials
  • Market research insight
  • Public relations mentorship

Participants in Project REV are part of a yearlong business makeover program that works to improve marketing plans, something that can significantly impact their business and sales. Business owners are paired with marketing experts who help them focus on connecting with customers, market more effectively, measure results and grow their business.

From Project REV, Oldham became involved with SCORE mentors. SCORE has been mentoring business owners for more than 40 years, providing local workshops and events to connect small business owners across the country.

This in turn led her to the assistance of Goldman Sachs 10,000 Small Business program, funded by Goldman Sachs and The Goldman Sachs Foundation. 10,000 Small Businesses is an investment to help small businesses create jobs and economic opportunity by providing greater access to business education, financial capital, and business support services.

The basis of this program can provide small business owners guidance in what they need in order to succeed. It is based on the broadly held view of leading experts that: greater access to the combination of education, capital and support services is the best means to overcome any barriers to business growth.

The story of Tasha Oldham’s successful business, My Story Inc., should be looked upon by entrepreneurs of any size business as a roadmap to follow in the footsteps of a successful businessperson.

About the Author:
Patty Whelan is a seasoned copywriter with significant experience producing original content in all facets of online and offline marketing communications, with specialties in all aspects of Search Engine Optimization copy writing. Her work has covered a broad range of topics for varying industries and has been published in print and electronic media. The focus of her current work concentrates on the electronic payment processing industry and small businesses. Read more of Patty’s writing on www.merchantexpress.com.