As an employer, you’ll know that corporate responsibility is a big phrase and you may know some big companies out there who are truly dedicated to a cause. Perhaps you have disregarded this before because you’re a smaller business, or maybe you don’t have the time, money or inspiration to take any ideas forward.
There are many benefits to committing to a project, though. These include boosting morale in staff, encouraging customer loyalty, improving the brand image of your company, and so on.
What you can do
Perhaps it would be wise at this point to give examples of other companies who do more than the basics when it comes to corporate responsibility. Take Haagen-Dazs for example, who are committed to supporting the research of honeybees to figure out why the honeybee numbers are diminishing. They support this cause through funded research and regularly post information on this topic on their website and marketing materials. Then there’s The Body Shop, another large brand who have corporate social responsibility at their core. Founder Anita Roddick led her company to stand up for its beliefs and support causes such as self-esteem, as well as environmental protection, animal rights, community trade and human rights. You’ll see information on these topics on the products themselves, as well as on posters and on its website.
It’s not just the big guys
If you think it’s only the bigger companies who support such causes, think again. Many smaller companies, such as Fruitful Office, who deliver fresh fruit across the UK to workplaces, have been seen to support causes close to the founder’s heart. Fruitful Office has committed to planting one new tree in Malawi for every fruit basket it sells. This kind of support depicts the company to be a caring, thoughtful and forward-thinking one. These are all adjectives you want your business to be associated with, too. We all know that business can be ruthless, but showing a softer, personable side to your company can give you a voice in the crowd – an edge to your brand, and a growing, committed customer base.
Local events count, too
If you can’t think of anything specifically you want to support as a company, why not consider events going on closer to home. Local charity events, gigs, festivals, fundraisers, carnivals and so on all can make an impact.
Keep good at the heart
Many companies commit to being ‘good’ but the proof is in the pudding. Don’t advertise that you ‘support the local hospital’ if you haven’t given anything to them for a year. You will come across customers who ask exactly what you do to prove your statements in your marketing materials. So, keep good at the heart and tell your customers all about it.