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5 Evidences of Following Everybody Nowhere
No one likes being left behind. In business being behind means a chase to the bottom. Competition is swift, smart and constantly striving to stay ahead of their game and yours. Staying ahead means constantly changing with market dynamics,...
The Social Shark Tank
Shark Tank is a reality television series based on the Sony TV/BBCTV Dragons' Den.It premiered on ABC television in August 2009 and features a panel of five wealthy entrepreneurs who are called "sharks". The...
'Normal' Is Being Redefined
First the stock market goes down 600 pts then it goes up 500 pts only to go back down 500 pts, not normal. For the first time in history the Fed will hold its’ interest rates at .25 for two years, not normal. This month Texas set record...
The Social Strategy Argument
Linkedin, Twitter and Facebook are not a social media strategy. They are merely channels for your content and containers reflecting your presence. Your presence and content mean nothing to others unless you can add value to others. Everyone...
The Social Chasm: Old Vs. New
There are those who believe that social technology presents significant opportunities for improving business dynamics and relations. Then there are those who are skeptics and don’t believe nor see any value in this thing we call social media...
Connect The Social Dots
While many if not all major brands are using social media most if not all miss the opportunity to “connect” all the dots. How many brands have gone out with a “social media” campaign only to discover that they under estimated the power of...
Social Ideation vs. Execution
People love to share their ideas. The social web accelerates sharing of ideas and crowds can get excited about an idea. Ideas represent change, innovation and solutions to old problems. However, an idea with no execution is simply a colorful...
And Your Social Bet Is?
Marketers will spend over $350 billion advertising on the web this year “betting” that they will reach the intended market of buyers. Advertisers create slick campaigns “betting” that they will get the markets attention to their offering....
Why Are VC’s Chasing Social?
Ever wonder just how much money is being poured into all things social? Besides wondering how much ever wonder why? In a Mediapost article by Erik Sass he reports: Private equity and venture capital firms have been pouring cash...
Business Failure is Knowledge Failure
The top ten reasons for business failure are due to a lack of knowledge, not a lack of money. In fact, the lack of money is itself a failure of knowledge. Top 10 reasons why businesses fail 1. Lack of an adequate,...
Long vs. Short Social Roads
Using all things social is a road which many are traveling. However most aren’t following a map to get anywhere. Following traffic without an intent to go somewhere will only get you stuck in traffic. Getting stuck in traffic is not a...
Thinking Through The Social Matrix
Thanks to Jay Baer we received tons of positive feedback and questions about our earlier post titled “5X6 Social Media Revenue Matrix“. Subsequently we thought it would be helpful to discuss the method behind using the matrix. Lets use a...
