Posts by Tony Karrer Subscribe 
Hiring Developers Before Product/Market Fit?
Using my StartupRoar as a radar, I came across a great post by Gabriel Weinberg Do you really need a full-time hire for that? Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer...
Equity for Early Employees in Early Stage Startups
I was asked by a reader how much equity he should give out to early employees and to service providers in a very early stage startup. I'll get to service providers in a later post. Founders vs. Early Employees To help with this discussion, let...
Startup CTO Resources
I've posted quite a few things on the topics associated with being a Startup CTO. I've tried to collect them together here as a starting point for this topic. Technology Roles in Startups Visualization of Startup CTO Equity and Salary...
32 Questions Developers May Have Forgot to Ask a Startup Founder
Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions) about what they plan to do. I tend to ask a lot of questions, challenge aspects, make suggestions. But I've often been very surprised...
Branchout and Facebook: A Case Study in Viral Spread
Branchout, often called LinkedIn meets Facebook, has done a lot in their application to provide users motivation and opportunity to spread the word about the service. The purpose of Branchout is helping people to network their way to jobs....
Getting Started with a Two-Sided Market Business
As I discussed in Matching Algorithm, I end up talking to a lot of startups who want to become the eHarmony of careers, eHarmony of clothes, eHarmony of jobs, eHarmony of tutoring, eHarmony of services, eHarmony of investments, etc. This comes...
Top 30 Startup Posts for July 2010
Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April...
Technology Roles in Startups
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. Background...
Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan
I’ve recently had a chance to reconnect with Eric David Greenspan (LinkedIn, Twitter) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. He’s done several...
Startup Software Development – Do Your Homework Before You Develop Anything
I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a...
SEO for Startups
I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. They went on to describe a fairly common type of site that has some original content, but not much. They are in a space...
Startup Version 1.0
Great post by Mark Geller What Goes in V1.0? He talks about something that I end up discussing a lot with startups. What do you put in that first version? Or more appropriately, the first few versions? Mark does a good job capturing the essence of...

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