About Social Media Today
Posts by Peter Auditore Subscribe 
Innovation with the Cloud & Flying Scallops in the North Atlantic
Information technology is one of the most competitive weapons in the arsenal of business today and has been a game changer in many industries. Perhaps one of the most famous stories of the early Internet days was how Charles Schwab took billions in...
Top 10 Small Business Predictions For 2011 & Marine Parasites
Two years ago I blogged about a new type of customer emerging from the economic storm, the lean consumer, and now they have arrived. According to Gallup research, this is the year of what they are calling “the new normal.” What this means is...
Building Silos in the Cloud: Insights from the SAP Influencer Summit 2010
One the most important differences between the SAP Influencer Summit and Dreamforce’s “dreamy spiritual event” as it has been called, is that SAP’s On Demand suite will provide seamless integration with all SAP systems and its open architecture will...
Social Media is Changing SMB Marketing + Hurricanes & Marine Micro Fauna
During the course of this year’s AMI-Partners Social Media Marketing awards presentation on November 11th in NYC, MyVenturePad received the best of class award in social media marketing demand generation. I want to thank the Social Media Today staff...
The Silicon Valley Way
Culture and innovation go hand in hand. Without a culture of tolerance and acceptance of other people, and diverse thinking there is no collaboration, no trust, no knowledge sharing and in the end no innovation. This is what differentiates Silicon...
Seeing Through the Fog: Software as a Service is Software
Fog is one of the most treacherous conditions that any vessel can encounter at sea. Waves can be high, ice never ending and a hurricane relentless, but fog brings a new experience in uncertainty and doubt that is beyond predictability. It comes with...
What Software as a Service Means to Small Business Today & Seaweed
When I started my first business in 1982 I could hardly afford the IBM PS2 (I took out a loan) and all the software I had to install on it, but I preserved and loaded Word Perfect, Harvard Graphics, along with Q&A and everything else hoping it...
The Generation Gap and Small Business Leadership
Leadership is top of mind. Every time I turn around these days I see something about leadership. Innovative leadership, open leadership and check out this title in Leader to Leader, Leading With Love in a Fear Based World, by John Hope Bryant....
Social Media Peer Groups and the Experience Economy
The Good, the Bad and the Ugly of Facebook in the Experience Economy & Cephalopods Pelagic Raptors of the Deep Joseph Pine and James Gilmore’s book, The Experience Economy...
Business Influencers Deliver the Value of Information Technology to Small Business & the Oceanography of Oil
During the 1990’s I had a wonderful time selling connectivity, document management and business intelligence software to small and medium sized enterprises in many industries in the Americas. What I learned very quickly was that small...
Ratatouille & Why Small Businesses Fail + Sea Mice in Deep Basin
Remy According to the latest statistics from the Small Business Association two thirds of small businesses survive two years, and only 44% survive at least four years. So that leaves us with more than half of all small...
April Fools: Can Small Business People Be Thought Leaders? Sea Sickness & Evil Phil
Sounds strange? Well it’s not a fantasy and in fact small business people are now leveraging the social media landscape to get closer to their customers, and in some cases using social media sites such as Facebook to establish their thought...
