Posts by Kate Carruthers Subscribe 
Why I’m supporting #Febusave
Sound finances give women true freedom of choice, it is the key to giving women options in life. When @fibendall approached me about supporting the ANZ Bank’s Febusave campaign I was interested because I have first hand experience of the challenges...
5 reasons crowdsourcing is stupid
Crowdsourcing is very trendy these days and is touted as the answer to many of the ills of poor design and the need to reduce costs. In these cash strapped days any way to make innovation better-cheaper-faster is extremely desirable. But...
Social media 2009 and beyond
2009 ranks as both the year that social media went mainstream and as the year that we saw a seismic shift in the comfortable world of traditional media. Some evidence of the former is the fact that Dell made $6.5 million in direct sales via Twitter...
Social media and its implications for education Part 2
There are three areas that are relevant to both our society in general and to us as educators in particular. They are: (1) the overall landscape in which we are operating; (2) the social implications of the changes being driven by technology and...
Trust, customer service and customers you do not want any more
I’ve been thinking about my recent American Express experience – outlined in AMEX discovers new depths to customer service. It is clear to me that companies have the right to choose which customers they deal with. But it seems that how they remove...
3 essential elements of a business social media arsenal
Joel Postman argues that A Blog is a Better Social Media Hub Than Twitter. I tend to agree, especially from a business perspective. His post got me thinking about the critical elements for a business social media toolkit. 1) A Blog or a Website (...
Changing spaces in media
The Media 140 Conference in Sydney has offered a vast amount of food for thought my brain is buzzing with ideas, issues and concerns. The first thing that struck me was the level of fear and fear-mongering by some of the print journalists on day one...
Can brands control their message using social media?
An email for a conference arrived the other day, and it enticed me with the tag line: Learning how to leverage Web 2.0 and Social Media sites to market your brand and control your message This got me wondering can brands really control their...
Conversation Cafe Sydney with @Warlach
Here’s @Warlach’s perspective on the recent conversation cafe at AMP Sydney (more info about David Gurteen’s concept here) Taken with the Flip Mino HD http://www.theflip.com Link to original post
Web and the reshaping of IT
I always like to keep up with what Dion Hinchcliffe’s thinking and recently he’s been talking about How the Web OS has begun to reshape IT and business, and particularly about how businesses are driving the change almost by accident, in spite of the...
Who will be the makers if computing becomes a utility?
Spoke at the Bunbury ACS Chapter the other night (g’day to @Moist & @nezzle) – about the future of computing and the impact of social computing. We had a really interesting discussion about privacy (and the death thereof, as I have been prone...
Online policy madness – Don’t link to us!
Here’s an excellent example of a legal or marketing department (or both) who don’t seem to get how the Internet and search engines work. Further, it shows a real disconnect between the kind of content on the site and the policies supporting the...

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