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Social network marketing for real
People have been asking me for ages if any real companies are using social networks for their marketing, so it was interesting to come across this data from Capital One in the UK. Robin Goad from Hitwise reports that “Facebook is now its second...
Just one little change in the ecosystem
I recently experienced how easily one can disrupt a stable ecosystem. And I learned the hard way how difficult it can be to re-stabilise that same ecosystem! We have two dogs and one of them likes to socialize around the neighborhood, and to this...
If trust is a currency how do you avoid bankruptcy?
There has been a lot of talk in the social media and web 2.0 world about trust as the base currency of this new world (e.g. Trust Economies: Investigation into the New ROI of the Web). But where there is a currency there is also the possibility of...
Social media, reputation and immediacy
Reputation is critical for any person or business – we only have to look at the professional reputations of the James Hardie directors and managers in the news today. Social media can be a great way for companies and individuals to build their...
Is leadership only about leaders?
Had an interesting conversation with my friend @MaverickWoman about leadership over the weekend. Conversations with @MaverickWoman are always thought-starters and this was no different to usual – she got me thinking. The big question I started...
Twitter, purpose and community
A while back Twitter was having some real problems with stability and scalability and it dawned on me that they, like many innovators, had not realized what kind of invention they had made. They talked about it as a ‘microblogging‘ platform, that is...
Twitter and talking at once
The other night I caught up with some friends who (except for @dbendall) also happen to use Twitter (@fibendall, @iggypintado, @kerrypintado) at a local pub for some grub, a drink, lively conversation & exchange of ideas. Now this is a smart and...
Social Networking – Past & future
Looking back to 2007 – and it seems so long ago now – social networking was just starting to get a bit of buzz happening. Some of the social networks that we were talking about in 2007 included Bebo, MySpace, Second Life, and YouTube. Back in those...
Innovation and technology predictions
“I think there is a world market for maybe five computers”. Thomas Watson, chairman of IBM, 1943 It is easy to look at a statement like this and poke fun. Hindsight is a wonderful thing! But as I have said on many occasions – innovation always...
The old next big thing
I can recall when both Twitter & Friendfeed were talked about as the next big thing. But that was a long time in the distant past (almost 12 months ago) and an aeon in internet terms. Thomas Hawk shared an interesting chart showing the growth...
Don’t fall in love with your social networking platform
I remember that two years ago the we were all fussing about MySpace. Then last year we were all abuzz about Facebook. And this year the big thing is Twitter. What this means for most of us is that we ought not fall in love with a particular social...
Is social computing just increasing our anxiety?
Since the early days of the internet revolution and Web 2.0, I’ve been watching and participating in various ways. And over the past few years I’ve seen its powerful properties of network amplification working in practice. My friend and colleague...
