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Universal "Begone": a program for marketers on Valentine's Day
Email has gone too far. Our inboxes are full of unsolicited crap. And I don't mean spam. I just mean legitimate companies of all kinds emailing us about everything. If you are a marketer, we have this Valentine's Day message for you: if you love...
What if everything you did was on Wikileaks?
Does Wikileaks terrify you? It probably should. Imagine a world in which everything you write might become public. Every email you send: public. You have a telephone conversation -- the person on the other end takes notes. Public. Your support...
Guest Post: How Are You Using iPad For Business?
We are getting many requests for help on iPad strategies for the enterprise. It's clear why. iPads are a tremendously empowering technology that any employee can buy. My colleague Andy Jaquith has a report coming real soon now on the security...
HIRPS: A new model for PR and influencers
Here's the problem. "Influencers" -- that's reporters, analysts, bloggers, anyone with an audience -- are targets. PR people are the ones who want to influence them. The PR folks subscribe to databases from companies like Cision and Vocus and then...
Who will own the Splinternet? Apple vs Facebook vs Google
In the last month I have become even more convinced that the Splinternet is real. This is not just one of the most important trends to hit the Web in the last five years, it's a war. Facebook and Apple want to own your as much of your Internet...
Soliciting entries for the Forrester Groundswell Awards 2.0
by Josh Bernoff <?xml:namespace prefix="o"?> One year ago, we began asking for entries for the Forrester Groundswell Awards, which recognize excellence in accomplishing business goals with social applications. We received 78 fascinating...
Why I'm leaving Forrester
by Charlene Li I was once asked what was the best career advice I ever received -- and it was to plan for job obsolescence every 18 months, because research showed that people typically master a job in that time period and fall into a routine. It...
Fast Company excerpts Groundswell
by Josh Bernoff While we get a lot of press, this one is special.Fast Company excerpted the book, with a very nice bit from Chapter 12 on wine, shoes, and what your life will be like in 2012.Plus an interview with Charlene.All in all a good way to...
The real business model for Web 2.0: corporate clients
by Josh Bernoff Everyone seems to want an answer to the question "When will Web 2.0 startups start making money?" The implication is that unless we can answer the question, the "bubble" of Web 2.0 will burst and all of us who...
Data chart of the week: social networks around the world
by Josh BernoffThere's a lot of speculation about social networks, and predictions usually go in one of two directions:This is growing and soon everybody will be on one (or more than one)This is a fad and even the college students will tire of it...
Data chart of the week: social profiles for elements of a segmentation
by Josh BernoffSo far, all of our Social Technographics Profile examples have used consumer behavior or attitude variables, like a comparison of car owners by brand or an analysis of Alpha moms. But we're finding, increasingly, that clients don't...
How to read a business book (according to Seth)
by Josh BernoffSeth Godin, in his post How to read a business book, recommends:1. Decide, before you start, that you’re going to change three things about what you do all day at work. Then, as you’re reading, find the three things and do it. The...
