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Who Would You Choose to Be Your Customers?
Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. photo credit: Fulvio’s photos via photopin cc The notion mostly implies that you determine...
How to Choose the Right Business Model for Your Startup
photo credit: guilhembertholet via photopin cc Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how...
Strategy Without Change Is Pointless
Next week my staff and I will hole up for an entire day of planning. We do this quarterly, but once a year, we “really” do this. This is our chance to step away from all of those seemingly meaningless little things and think bigger. It’s our day to...
Google Plus Hangouts On Air is a Killer App
The Google+ live video chat function called Hangouts has been with us over a year now and I thought at the time it might be the best feature of Google+. However, it was the recent On Air addition, which allows you to broadcast and record your...
7 Essential Stages of Building a Total Online Presence
There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts...
How to Onboard a New Customer With Seriously Profitable Flair
One of the best marketing investments a company can make is to spend time and resources on bringing a new customer on in a way that exceeds anything like what they’ve experienced in the past. This is where sale number two comes from and this is how...
How to Use Your Guilt Story to Propel Your Business
I love stories. I love that Mister Rogers used to say, “It’s hard not to like someone once you know their story.” At the end of this post I have a very specific type of story I’m hoping you will share in the comments. Stories are how we share...
I’m Sorry I Made a Mistake and I Need to Explain
The title of today’s post was the subject line to an email I sent several months ago after an honest, yet important, mistake. At the time a number of my readers suggested that I write about the entire affair as a bit of a case study, but I wanted to...
How to Create the Total Customer Experience
For some time now I’ve been sharing a concept I call The Marketing HourglassTM. I truly believe it’s become the most significant thing I’ve contributed to the concept of marketing. The Marketing Hourglass takes its cue from the long established...
5 Ways to Be More Human in Business
One of the greatest things about technology is that it can make us more efficient, allow us to automate interactions, be on every corner and remain open twenty-four hours a day without the need for a human attendant. thisisbossi via Flickr CC And...
13 Questions That Will Lead You To Your Perfect Marketing Strategy
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into...
Engaging Your Macro Metric As a True Measure of Success
Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much. Are website visits, Facebook Likes,...
