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Small Business Marketing – Where to Focus?

Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently...
Posted January 13, 2011 with 510 views     
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8 Recent Updates for Facebook Business Pages

Whenever I go to my Facebook Business Page, I feel like I’m on a treasure hunt looking for new feature gems that suddenly appear. Recently I noticed the new per post insights information on my Page and another time I looked at my fans and noticed a...
Posted November 29, 2010 with 347 views     
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10 Marketing Blunders Many Small Businesses Still Make!

Marketing people love to write about marketing blunders and mistakes and we all have our opinion on what should be included in the top mistakes every small business must avoid. However, even though we continue to make these blunders visible, I still...
Posted November 17, 2010 with 1,106 views     
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5 Things You Need to Know to Market Your Small Business

In conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your...
Posted September 14, 2010 with 227 views     
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Mission, Vision, Goals, Strategies and Tactics

One of the things I do for my clients is simplify marketing so it eliminates confusion and enables the business owner to focus on what is important. But there is always a part of marketing that stresses many small business owners – i.e. determining...
Posted August 1, 2010 with 921 views     
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Power of Three in Marketing

I was asked an interesting question during one of my coaching sessions: As a small business owner, if you were to focus on only three marketing activities over the next six months, what would they be? That made me stop and think for a bit....
Posted June 4, 2010 with 340 views     
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Lead Generation: What Works Today

I recently presented a workshop at the New England Business Brokers Association meeting about how to integrate online and social media marketing for lead generation. As professional service business owners, we build our credibility by...
Posted May 3, 2010 with 618 views     
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If I Can’t Find You Online, Do You Exist?

Before we plan our marketing activities for the new year, we have one more review  – do you and your business exist online? As a small business owner, how you are perceived when people search and find your information will determine...
Posted January 3, 2010 with 232 views     
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What Makes You Different?

This is post four in the year end marketing review series to help you get ready for the new year. Whether you discovered that your ideal client has changed or not, reviewing what makes you different is something you should be doing on a regular...
Posted December 13, 2009 with 1,049 views     
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Reviewing Your Goals

This is the second post in a series that discusses your year end marketing review to help you get ready for the new year. Your goals can deal with many different elements of your business. You can have goals to drive more business from information...
Posted December 6, 2009 with 178 views     
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Small Business Marketing Review

This post is the first in a series that will discuss your year-end marketing review to help you get ready for the new year. By the end of the series, you should have the information you need to create a basic marketing plan. During the last month...
Posted November 30, 2009 with 220 views     
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SEO Companies – Truth or Dare

I got a call from yet another SEO company trying to sell one of my clients services that will get them first page rankings in Google. Now, I’ll never call myself an expert, but I do know a thing or two about SEO. But the first rule is that there...
Posted November 11, 2009 with 171 views     
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