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Is Groupon a Good Deal for Small Business?
In Twitter Six Degrees of Separation Are Actually Five
A new study just released reveals that, in Twitter, you don't need six degrees of separation to reach most everyone. In fact, five will do just fine. Sysomos, a social media measurement company, analyzed over 5.2 billion Twitter...You Can't Handle the Truth!
It's not often I write a post that simply restates something said elsewhere, but this post from Harvard Business Review, When Your Company Culture Isn't Ready for Social Media, struck a chord. I think it's a good topic to start off the new...3 trends that will drive 2010
Social media gained ground as a tool for marketing and business communications in 2009, and 2010 should prove to be no less significant. What will evolve is a leaner and meaner version of the medium from a business perspective, one that has proved...The Relationship Between Social Media and Word of Mouth
Recently, I was invited by Andy Sernovitz, the guy who literally wrote the book on Word of Mouth marketing, to join a group he started called WOMBATS (Word Of Mouth Believers And Talkers). While I don't consider myself a WOM marketing expert...Typepad Enters Short-form Blogging Fray with Chroma
Typepad has long been a staple in the blogosphere. It was the first blogging platform I used and I admit to having a nostalgic attachment to it. Yes, they've been upended to a certain extent by WordPress, but to their credit, they've built a...Blog Posting Formats Best Defined by Type of Blog
A few years ago blogger Amy Gahran introduced a series of posts about blog posting formats in which she outlined seven styles: Link-only Link blurb Brief remark List Short article Long article Series postings (I'll let you read her post to get...Social Media in Organizations: What Happens When You're the Only One Talking?
I've come to believe that social media is more a function than a position. It best serves a company when more than one person is using it to spread the organization's message. Otherwise, if social media engagement becomes the purview of one...Posterous, For Those Times When...
Like many of you, I've become fascinated with Posterous, a new blog publishing tool that fits somewhere between Twitter and a regular, more traditional, long-form blog. At least, that's where I think it finds its sweet spot. Obviously, I'm not...A Social Media Business Model That's Really Social
There is a lot of talk these days regarding social media business models. Let me propose one that's truly social -- give content away freely. That is to say, share what you've learned from others with others who have a need to learn it, and do so...Two Email Pitches... Guess Which I Liked Best
I received two pitches via email today, one from AMEX OPEN Forum and one from Kodak. AMEX Open Forum If you click the image you'll be able to read the text that says, "Every day, more and more business owners are sharing their insights...Social Media Works for Small Business. I Have Proof.
(Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey...
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“To your final comments, right on. Those who cheat will do so regardless of how simple or complex the tax laws, or the rules of the road, or whether they have an admission ticket.”
“To your final comments, right on. Those who cheat will do so regardless of how simple or complex the tax laws, or the rules of the road, or whether they have an admission ticket.”