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Big Data, Quantum Theory and Your Unconscious Mind
Every 2 days we create a quantity of information equal to the volume of information created between the dawn of civilization all the way to 2003. WOW. But even the largest data warehouse can't match the biggest data in our world. That data is...
It's Not About Dominance
Did you know that you're not really a lefty or a righty when it comes to your "dominant" brain? Our traditional ideas about that whole brain dominance thing are rapidly changing thanks to new discoveries. For example, neural science has now...
The Rhythm of Peak Performance
What if you could tackle your day with your best performance possible? Knowing that you could plan your day so that the most appropriate brain (left or right) is applied to your brainstorming, reporting, writing, organization and more. Thanks to...
Is Your Content Strategy Visual? An Interview with Paul Biedermann, Creative Director of re:DESIGN
Integrated media is one of the hot new buzzwords in everything from marketing websites to sales presentations to customer engagement. There's no doubt that media is changing the face of communications in B2B and B2C markets alike. That's a great...
Media and Buyers Simply Don't Care about Your Product Launch
"We told our client that announcing a product at the World Congress wasn't a great idea. It's too hard to get above the noise. So they're announcing three instead of one new product. The media won't even take my calls so I'm pitching something...
Accelerating Sales Hire-to-Revenue
There's no doubt that the buying cycle has changed dramatically thanks to the availability of information and opinions on the web. The impacts on sales and marketing are significant, yet the changes seem to be slow in coming. One area that has...
Want to Impress Your Audience? Think Average!
We've also been trained that more is better when it comes to everything from value to products to company distinction. So we slave away to present our long lists of benefits, features and leadership credentials. Unfortunately, all that chest...
The Big Change: Your Social A-Game
Everybody's doing social. But are we doing it in an updated way or are we simply using social as another channel for yesterday's sales and marketing approaches? So much of social looks and smells like the push marketing of old. That's simply not...
American Airlines: How Not to Adapt for Advantage
American Airlines’ new logo and paint jobs are yet another example of the wasted time and money we spend on the nonsensical side of branding. As my friend Randy Gage pointed out, it’s Lipstick on a Pig. Based on my work with turnarounds,...
Leading for Success in a Changing World- Offering Value
Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and partners are changing as well. New competitors emerge as older ones fade—...
Top 10 Drama Queens I've Known
I've been talking about sensationalism in the place of positive leadership this week. Thanks so much for ALL of your comments and thoughts! Today I wanted to have a bit of fun, Letterman style, and share the Top 10 Types of Drama Queen,...
8 Signs of a Positive Leader
Yesterday I added my two cents on sensationalism across so many aspects of our lives. Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. Those approaches...
