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Bring Your Marketing to Life, Literally
For the past decade, we’ve been talking about experiential marketing. It’s not enough to create an awareness of your product — you need to, when you can, connect with your consumers (B2B or B2C) in as tangible and memorable a way as possible. So it...
Five trade show mistakes to avoid
Mistake #1: Not having a pre-game plan. Trade shows are one of those things that sneak up on you. You’re going to have to be out of the office for a few days, you need everything shipped in advance and you’re juggling your regular work. But the prep...
Why isn’t Marketing’s Version of Storytelling Working?
Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t...
Write So They Will Hear You
Most people, when faced with the blank screen on their computer and a deadline for a new marketing piece looming, get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your...
[Infographic] Social Sharing – what and when works
Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it. The folks at Compendium crunched the data of over 300 companies’...
Let your customers help
There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Human Truth #1: We want to be helpful Human Truth #2: We like being part of an exclusive group Human Truth #3: We like to be perceived...
Viva Las Vegas? Have you built a marketing megaphone?
I spent a few days in Vegas recently and the 24/7 chaos was overwhelming. It’s pure overload for all your senses – tons of people everywhere, driving billboards, TVs in the restrooms, a wide array of smells, and a cacophony of sounds at full volume...
Start with Why for Greater Business Rewards
One of the 20 most watched TED talks of 2010 was given by Simon Sinek and speaks directly to anyone who is trying to market or sell something. Sinek’s premise is simple. Always start with why. Sinek began his adult life as a student of anthropology...
10 Tips to Improve Your SEO Results
Drew’s note: Here’s a guest post by Brad Shorr on a topic everyone wants to know more about — how to improve SEO. Don’t be daunted by the complexity of SEO – especially now. Google has introduced a ton of changes to their ranking formula...
How Tweet Chats Work
Have you wanted to attend a Tweet Chat but weren’t sure how it worked? You are not alone, my friend. Let me see if I can boil it down. Tweet Chat: A moderated discussion that happens on Twitter. They range from business...
What’s Your Purple Goldfish?
A few years ago, I met Stan Phelps, another marketing guy, online (I think he commented on my blog and we started chatting via email) and before I knew it — we were friends. He was just dipping his toe into the blogging waters and I tried to...
You Cannot Ignore Google+ for Your Business
When Google+ emerged last summer, people’s reactions were to be expected. The early adopters were all over it. But for most people who were already suffering from social media fatigue — their response was “oh no…not another site for me to...
