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Word of mouth marketing is about spreading the love
And when your customers love you... that relationship is like steel. It's recession proof, low ball price proof and it's one you will both keep and enjoy for years to come. With that lifelong belief in my head, I traveled to Chicago to attend...
Hey non-profits, is Facebook your next fundraiser?
If you've been on Facebook for any length of time, you know that causes run rampant there. You can join non-profit pages, you can play games that benefit non-profits, you can declare your allegiance to a cause. You name it, you can probably do it...
Could you get customers to buy even more?
I'm heading to Chicago today to attend Andy Sernovitz's day long World of Mouth Crash Course on Wednesday. (I'll tell you all about it when I get back.) The event begins with a dinner tonight and then 10 packed hours of no doubt some serious...
Do we have to over think everything?
I spent several hours on a recent Saturday with a 25 year old entrepreneur. What struck me the most about him was how quickly and nimbly he moved from idea to action. I'm not talking huge actions -- but test- the-water actions. I think many...
Search Engine Marketing demystified
SEM, SEO, organic search engine optimization, driving traffic, etc, etc. I believe for most people, search engine optimization/marketing is one of the most confusing, misunderstood aspects of marketing today. But it doesn't have to be. This...
Dell uses Twitter to drive sales (Sandy Carter)
Image by Britt Selvitelle via Flickr Drew's Note: Here's part two of Sandy's grab the mic guest post. (see part one here)Without further ado...enjoy Sandy Carter! Case Study 2: Dell Uses Twitter To Drive Sales Twitter allows people to...
100 best kept marketing secrets - free ebook
Small Business Trends has put together 100 of the best kept marketing secrets, dished out by 100 marketing experts (they could only find 99 experts, so my tip is on page 12) Anita Campbell, the publisher of Small Business Trends, made these...
