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What are they expecting?
One of the most common customer service axioms is: exceed their expectations. We've all heard it. But have you ever really thought about how it applies to your business? Do you really know what their expectations are? How can you exceed them if you...
What's your defining sentence?
We hosted (along with Jeff Garrison) a very laid back networking event last night. Basically, we opened the doors from 5 - 7 pm, people showed up with a couple bottles of their favorite beverage (we provided ice and coolers) and everyone hung out...
Five Sales Pitch Fundamentals That Win Business in a Recession (Joey Asher)
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado... Joey Asher. Again. Enjoy! I attended many high...
Avoid Crash and Burn: Check! (Nicolas A. Boillot)
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado... Nicolas A. Boillot. Again. Enjoy! Launching a marketing...
Be not afraid
I spent the day on Friday at the Maximum Impact Simulcast, listening to the likes of Tony Blair and John C. Maxwell talk about leadership and courage. It’s inspiring. It makes us want to be our best self. Who doesn’t want to be seen as an amazing...
20+ lessons I (re) learned about marketing when starting an Internet business (Dennis Price)
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado... Dennis Price. Again. Enjoy! I run a business...
Your customers have no clue what you do
Painful Fact: Your customers know much less about you than you think. Until they need it, they don’t bother to find out if you do it. And sometimes, they don’t think to ask – even then. For example, many an agency bemoans the fact that their...
A cost effective and powerful marketing tool
Marketing your company during good times is hard enough. But marketing your company while trying to manage expenses can really be tough. So what’s a marketer with one hand tied behind their back to do? One powerful and cost-effective strategy that...
Is my Business Plan a Weapon or Just another Word Document (Cory Isaacson)
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado... Cory Isaacson. Again. Enjoy! The economy is challenging...
Stories stick and sell
Stories are a part of our lives from the time we're babies. Dad read stories to us at bed time. Mom tells us the story of the little boy who bumped his head because he didn't put on his seat belt. Grannie's stories about...
Let's meet our free logo winner...Colfax Main Street
Image via Wikipedia As you will recall, thanks to an offer from LogoInn, I was able to offer one lucky reader/company a free logo. After accepting entries for about a week, we eventually selected Colfax Main Street as our winner. We're going...
Recency: Where is the lagniappe in your marketing? (Stan Phelps)
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet another thought leader who shares his insights via the blogosphere. So without further ado... Stan Phelps. Again. Enjoy! The concept of primacy and...
