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Jean Marie Caragher, in the April 2008 Journal of Accountancy, makes four irrefutable points: By identifying target markets and resources, niche marketing can distinguish a CPA firm from its competitors while generating higher profit margins. A well-developed marketing plan is the key to successful niche marketing and can include, but is not limited to, the following components: [...]
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Expand Your Horizons: Niche Marketing Success Stories
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Posted April 2, 2008 with 120 reads
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