Today is the second day of the Sales 2.0 Conference in San Francisco.

On Day One, Mark Wilson, VP Marketing, Sybase presented a unique perspective on social networks. Mark can be seen on the far right of the photo of the panel on Marketing for Sales Success (click on the photo to expand the photo size).

The topic of social networks arose in an unexpected scenario: Mark Wilson advocates using social networks for lead nurture.

This comment was unusual in the context of a sales conference and in that Sybase has traditionally used a marketing automation tool to nurture leads that are not yet sales-ready.

Mark's perspective was that a social network was a great forum for prospects to connect with Sybase customers and fans. Mark favors neutral or third-party networks vs. Sybase sponsored networks.

More posts to follow on the conference.

Follow this link to my photos from the conference.
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