When people hear about an online writing job, they assume that it’s easy and simple. However, the truth is that running an online content writing business is one of the toughest jobs around. It is certainly not a way to earn quick money, but it can be a great way to earn a supplemental income. While there are plenty of online resources on how to start an online writing business, few ever speak of how to run one. With over three years into it, I have learnt a few invaluable things that I’d like to share with those thinking of starting a content writing business online.
Quality is everything
The entire business needs to be based on quality. Everything about the business, particularly the content, customer service, and delivery need to be of unquestionable quality. Aside from establishing quality, there needs to be consistency in how you run the business. Fluctuations in quality are indicative of a lack of focus and lower the confidence potential clients might have in you.
Understand your market
Identifying your niche and target market only gets you as far as the door. You need to go a step further and understand the market. By figuring out what the market needs, you can tailor your services to meet these needs as well as understanding how to draw the market to your services. For instance, the best SEO practices.
Invest in cybersecurity
As with any online business, you need to invest in cybersecurity to protect yourself and your business online. One of the most important measures to have is installing a premium VPN, which secures your network and information online. Clients feel at ease working with you if they are guaranteed of security. More so, you get to protect personal information such as financial details. Others include installing antivirus and firewall software.
Understand the clients
Clients are diversity and being aware of this diversity will allow you to provide better services. There are those who are clear on what they want and there are those who need professional handholding. You need to try and establish a relationship of trust with each client so that you can modify your services to each client personally. It goes without saying that a humble and polite approach to each client, regardless of the client’s temperament, is best.
The online content writing industry is dynamic. Running a business in this industry, therefore, requires that you remain up-to-date on everything. The content you deliver is affected, directly or indirectly, by all the changes and you need to make sure that you stay current if you wish to remain relevant.
Hire more people
When you start getting steady work, it gets overwhelming and although you might want to, it becomes quite impossible to handle all of it by yourself. That is why you need to outsource some of it. To guarantee quality and maintain consistency, you should provide training to your employees.
Take a break
Working odd hours, dealing with different content on a daily basis and the pressure of running an online writing business can take its toll. If you’re not careful, you could experience burnout or even a writer’s block, both of which are equally devastating. As such, it is important that you take regular breaks away from work just to unwind. This is also part of why you need employees who you can leave in charge of the business while you’re away. Otherwise, everything you work so hard to build crumbles.
Running a content writing business online is a lot about knowing what the clients need and then going above and beyond to deliver. Quality is a paramount requirement, as is proper client relations. It may not be easy but the rewards are well worth it.