It’s a competitive world online, and your website must compete against millions of others. So how should you make it stand out from the crowd? What do you need to do to get more visitors to turn into customers?
There are many aspects to consider when launching or updating a website, and here are some of the most important.
Make It Mobile Friendly
The first thing you should ensure when you launch your website, or redesign an existing business site, is that it is mobile friendly. More people access websites on mobile devices than ever before, and Google now ranks mobile-friendly sites higher in mobile search. A mobile-optimized site also leads to a better user experience.
The best option is often to use a responsive design, so ask your web designer about this. This will ensure your website is optimized for any device, leading to the best user experience for your visitors, and translating into more engagement and conversions.
Fast Loading Times Matter
Fast loading times have been a big issue for years, and they still are. Visitors expect pages to load quickly, and when your website is slow and clunky, more visitors will leave. It doesn’t matter how attractive your site or how useful the information it contains. If the pages load slowly, you will lose business.
Speeding up your website comes down to a range of factors, and the first consideration is choosing a fast web hosting service. But you should also use an experienced web development professional to take care of all the issues that can slow down a site.
Create Consistent Branding
Make sure your website is branded in a consistent way compared to all of the other places you have a presence. For example, you should use the same logo, fonts, colors, types of images, and graphics as you use on your social media accounts, brochures, and ads.
Taking a cohesive approach will ensure that your brand is recognizable everywhere, so when people arrive on your website from your ads and social media channels, they will instantly recognize your brand.
Capture More Leads
If you want more people to do business with you, you should make an effort to capture leads from your website. Most people will not purchase from you on the first visit. In fact, it may take numerous touches before they decide to buy your products or services.
By capturing their details, such as their name and email address, you can reach out to them multiple times over the coming weeks and months. This will make you more recognizable, and it can increase trust, which will help you to make more sales.
It’s easy to set up. Simply create something of value that you can give away for free, which could even be a discount on the first order, then sign them up using a simple form on your website. Send out emails regularly that provide value, and you will start to build a relationship with your potential customers and increase your conversions over time.
Use Calls to Action on Every Page
If you want visitors to perform a certain action, you need to tell them what to do. You should do this by including a clear call to action (CTA) on every page.
You may want visitors to contact you for a quote, to purchase a product directly, or to sign up to your email list. Whatever it is, build your whole web page around this goal, and then use the CTA on each page to encourage more conversions.
Keep it Small and Simple to Start With
If you are launching a new website, don’t do too much too fast. Instead, keep it small and simple. A website is something that you can grow over the months and years by adding more content and pages. But for now, focus on getting the basics right. That means launching a site that is visually attractive, that contains all the essential information, and that loads quickly.
Track and Test Everything
Finally, make sure you track everything by using a tool like Google Analytics. Launch this as soon as you launch your website, and this will allow you track where your traffic is coming from, how many visitors you are converting, which pages are visited the most, and much more.
You can then update your website and test different copy, images, and designs according to the data, and this will help you to constantly improve it and get more sales over time.
Liam Glencross is the Digital Marketer for Staxoweb and controls the SEO and marketing activities of the website for Staxoweb. He started at Staxoweb as a Digital Marketing Apprentice and has become an SEO expert and a specialist in Digital Marketing Fully qualified to industry standard. Liam Has been doing SEO and Digital Marketing for Staxoweb for 2 Years and has achieved a Rank 1 for chosen keywords as well as covering other areas of the business in IT Support and Website Development. In his Spare time Liam Enjoys to play games on a custom built gaming PC that he has maintained over a few years. He also enjoys doing photography and videography projects in his spare time.