how to get started with corporate blogging (3/3)

the do's and don'ts of Internet Blog writing

Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as can be.  This list of do's and don'ts of Internet blog writing can be used as a Vademecum (literally in Latin ‘come with me', a manual which you can take with you at all times) for expert Internet writers.  It could also be treated as a Charter describing which rules to follow, and each expert should confirm that they have read these guidelines.

• one: do not try and sell your products. Writing on the blog has to be natural and have to be closer to the spoken language. Avoid using cheap marketing arguments at all costs. Don't even think about listing the qualities or benefits of your products. A blog, let alone an expert blog, is not made for this, but to establish expertise through examples,
• two: publish as much as you can. The more articles you will reduce and deliver, the greater your promotion on the web. A professional corporate blog which starts will only have a few articles referenced/indexed within Google, whereas an older blog or website will already have hundreds or more,
• three: avoid typos and spelling/grammar mistakes at all cost. this is a very common mistake. A lot of bloggers think that because you're in a hurry you don't have to worry so much about spelling or grammar. But this is a very bad habit. Mainly if you have a corporate blog and you are projecting a corporate image. The writing has to be natural, which doesn't mean that it has to be bad. And if your articles are very pertinent and interesting but badly written, you will attract many impertinent and unpleasant comments on this. Being a corporation also helps as it should enable youto get others to proof read your text. However, I strongly recommend that you avoid rewriting expert text to give a communications flavour to it. This would be very unbecoming,