Business sense and a head for leadership are two of the main qualities that everyone thinks of when asked what characteristics you need in an entrepreneur, but equally important is a passion for and expertise in the industry or niche that you’ve chosen. Many people forget this when setting up a business; they have a great idea and implement it well initially, but then hit problems or become quickly bored once the business has been established.

There are many famous instances which show that people who are experts and enthusiasts in their fields, can go on to become great business leaders, even if they don’t initially have the skills you’d expect from a CEO. This is because it’s easier to learn business skills than it is to learn to love something. Only when you truly have the businesses’ best interests at heart can you make it reach its potential.

Take Bill Gates for example. He is one of the richest men in the world, having been a co-founder and CEO of Microsoft, one of the world’s biggest companies. He is also regularly ranked among the most powerful people in the world. Despite all of these accolades, Gates was not an out-and-out businessman to begin with; he started through a love of programming. He even dropped out of Harvard. Microsoft has since grown to immeasurable heights, and Gates has taken a step back; he is now a Chairman, and does not work full time running the company. He is, to a certain extent, an ideas man.

Another example we can look at is with global forex (foreign exchange trading) broker Alpari. The company handles a staggering trading volume every single day, estimated at more than $200 billion monthly, and is only 15 years old. The man behind the company is Andrey Vedikhin, who started the company when he was just 23. There are now offices all over the globe. While he must have excellent business skills to have grown the business, he is known first and foremost as a forex expert. He has written books on the subject, and served as a judge at the recent Automated Trading Championships.

These examples aren’t to say that business acumen isn’t necessary, because it most certainly is. You need to be able to handle the pressures of running a company, but this is far easier when you’re doing something that you love, and that you have comprehensive knowledge of. If you’re thinking about setting up a business, then you need to make sure that you’re going to love what you do. It’s no good leaving the nine to five job that you don’t like, only to end up running a business you’ve got no passion for.

About the Author: Max is a blogger who writes for a variety of online publishing platforms. He is a financial trading enthusiast that uses the latest version of Metatrader  5 analyse current and historic chart data and Forex Squawk to get inspiration for his latest news pieces and opinionated debates.