We live in a world of constant change, where firms need to focus on their operational bottom line more than ever. Yet, at the same time, our customers are not just judging us on our products, price and service, but also on our social and environmental impact. It is now all about our triple bottom line: financial, environmental and social performance.

Lets review innovation and sustainability definitions from previous posts.

• Innovation is abo...

When planning your social strategy and investments, it’s difficult to know where to start. Here’s a way to think about and organize your decisions, based on my years of sitting in the purchasing and strategist seat. First, think about how any social technology will impact the prospect or customer’s “purchase momentum.” There are social technologies that [...]