Whenever I talk to someone about the daily deals business I'm reminded of the Monty Python and the Holy Grail movie scene where an undertaker is dragging off a man who says "I'm not quite dead yet."  

For those not familar with this movie, rent it. Or go see the stage version, Spamalot. Both are quite funny.  

But I digress. The reason I'm reminded of this scene is everyone I talk to thinks the daily deals business is dead. I'm quite fascinated by this because the data shows just the opposite.

Daily deals are not just alive, the industry continues to grow.

A new study by BIA/Kelsey highlights this growth. As the chart below from a Street Fight article on the study shows, the daily deals industry is expected to double this year and continue to grow over the next 4 years, reaching $5.5 billion in 2016.  

This isn't stunning growth, but 20+% per year is nothing to sneeze at given the overall economy.

    Daily deals

So before you throw out your dead (see the movie), please make sure they're dead.