Originally aired Apr. 20, 2010
With a network of over 60 million professionals worldwide, LinkedIn is an immensely powerful, business-oriented social networking site. Small and mid-sized businesses are increasingly using LinkedIn for lead generation, sales, business development, recruiting, hiring, advice and much more.
Presented by MyVenturePad and SAP, this live interactive webinar explains how small and mid-sized businesses can quickly and easily get started on LinkedIn, as well as provides advanced tips and techniques for using LinkedIn to grow and improve your business.
The one-hour session covered:
- How to establish and build your LinkedIn network
- How to build and use Company Pages to improve your business
- How to create, manage and promote a LinkedIn group
- How to utilize network updates, answers, and LinkedIn applications to build and improve your business
Anita Campbell is Founder and CEO of Small Business Trends, an online community touching over 300,000 small business owners each month. The site has been named to the Forbes Best of the Web in 2005 and 2008, and received recognition from the Wall Street Journal and MSNBC television, among others. Anita was voted “Most Influential Small Business Figure” by the Bizzie Awards, in March 2010. Anita also hosts a weekly online podcast show, and can be found on Twitter @Smallbiztrends.
Chuck Hester is Communications Director for iContact, an email marketing software company, and the author of Linking In to Pay it Forward – Changing the Value Proposition in Social Media. Chuck is a LinkedIn power connector, with over 10,000 direct connections, and has leveraged LinkedIn and other social media to secure placements in top media outlets. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts.
Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad.
