Time is Money: How to Get More Time Out of Your Day
So much to do, so little time. As a business owner, your time is always stretched thin. You’re the boss and that means everyone and everything must go through you first. Hundreds of daily emails, tons of phone calls to return, employee trainings, following-up on social media, and going to meetings is just the half of it. If only you could somehow add another 10 hours to your day.
You’re certainly not alone. Although there currently isn’t a way to add more hours to your day, there are things you can do to make your day more productive. Check it out:
- Get a Clear Picture of Your Daily Responsibilities
The first step is to evaluate a day in the life of yourself. What responsibilities do you have daily? Write these tasks down so you have a clear picture of what you do and how you can organize it to get more done.
- Outsource Specialized Tasks
There are some tasks that as a small business owner, you’re required to do, but it takes a lot of time and requires a great deal of skill. Take, for instance, social media marketing. Maintaining a positive presence on social media is imperative to your brand. That doesn’t change the fact that scheduling posts, checking messages, sharing information, and responding to followers isn’t time-consuming. Outsourcing to a company such as Social Vantage, in this case, would make sense. Social media management companies have the industry experience to take your marketing to another level, and free up more of your time.
- Delegate to Staff
Now you have an idea of what you do daily. It’s time to determine which of these responsibilities can be passed down to an employee. For instance, if you already have a secretary or administrative assistant, having them to review your emails and respond accordingly could free up some time for you to focus on tasks that only you can handle.
- Don’t Micromanage
This is your business and you want everything to go as planned. Giving responsibility to someone else can be nerve wrecking at times, but hovering over their shoulders or having them check in with you every few minutes wastes their time and yours. Trust your employees and the companies to whom you’ve outsourced certain services. While checking in at certain points is necessary to make sure you’re on the same page, going overboard does nothing but hurt the company.
- Use Technology
The great thing about being a small business owner in this era is technology. There is an application for just about anything you would need in business. From note taking and collaboration applications to file sharing and project management apps, there is technology that can essentially change the way you do business, thus saving you time and allowing you to get more done in a day.
In the world of business, when you’re wasting time, you’re essentially wasting money. When you first started your business, tackling everything on your own may have been your only choice, but to continue being a “one man show” will only hurt your pockets. Hire capable employees, outsource, use technology, and delegate as often as possible so that you can spend more time doing what you do best – being a boss.