Acquiring clients in an ultra-competitive world is critical to your continued success. First, you have to be able to work hard to acquire them as a customer. Then, you need to demonstrate that you are doing everything possible to keep them as one. Accomplishing this involves building up a professional relationship, based on trust and communication. One of the best ways to stand out from your competition is to regularly host networking events that entertain prospects and make them feel valued by you and your organization.
The first step in planning a networking event is to consider who will be in attendance. Which marketing efforts have been effective to get the relationship to the point where you can count on their attendance? Are your prospects of a certain age group or people, of any age, who have a use for the product or service you are marketing? What about the location; will you need to reach out to a San Diego catering service or one in Hoboken? All of these are important to answer before other event planning decisions are finalized.
If you are going to be networking with potential customers, you should consider inviting some of your best existing clients too. Invite those who will articulate the positive aspects of their relationship with you and your organization. Current customers who feel a connection to you are generally happy to act as a reference in a social setting. A bonus, for you, is that they may be able to provide you with feedback on their discussions with prospects. The information gathered may make the difference in acquiring them as clients.
For the event itself, consider themes that you know will work to provide guests with a memorable experience and also improve your standing with them. If you are networking with potential customers who frequently attend business events, your event needs to stand out. Events like wine tastings, personal appearances by athletes or celebrities, and food-related themes can all be winners if you understand what your guests will react favorably to. Ensuring a positive response will be dependent on theme and, most important, the people you select to provide the catering for an event.
The impression your networking guests have when they leave an event will affect your relationship with them. When you are planning the catering for an event, select the highest quality caterers. Local caterers know where all the local resources can be found. Using a local caterer minimizes the potential for something not being available for the guests. At a large event, your guests will spend more time interacting with the catering team than they will with you, so make sure you pick a high-quality caterer.
Prospective customers expect you to make them feel wanted. They want to know that you are advocating for them and are focused on providing the best service possible. There are many ways to accomplish this but one way to be certain they will always appreciate you is if you find creative ways to communicate with them.
Including them in your network and hosting events is always appreciated. The caterer and others that you contract for your events must reflect your desire for the highest quality and a memorable experience. The time, effort and money put into hosting networking events will be rewarded with sales to happy, long-term clients.