SaaS Marketing Strategy Advisors helps software-as-a-service (SaaS) companies acquire and retain customers. We help these companies identify all the audiences involved in the decision to purchase and renew their service. We help them articulate precisely what problem their product solves and why someone should pay them money for it. And we help our clients establish processes to cost-effectively build visibility, generate and nurture qualified leads, and accelerate sales. SaaS Marketing Strategy Advisors founder and managing partner, Peter Cohen, has more than 25 years’ experience developing and implementing successful customer acquisition strategies for technology companies.