Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. CRM Essentials has trained thousands of business people on the benefits and best practices of implementing CRM strategies and technologies. CRM Essentials also works with corporate enterprises and government agencies to build programs aimed at informing minority and women owned business of the importance of understanding the positive impact of CRM. Their client list includes Microsoft, Salesforce.com and the State of Georgia. Using the term community relationship management as the "other CRM", CRM Essentials is the creator of the CRM2 Index, a quarterly survey of women and minority owned businesses gauging CRM awareness and adoption.