Bio: Jim is responsible for Marketing SAP's Business ByDesign solution. He is a 15 year veteran of the enterprise software industry where he’s held senior-level product management and marketing roles specializing in financial management, bank risk management and corporate performance management software solutions. Prior to joining the software industry, Jim was a fixed-income trader for a major global investment bank and also worked as commercial banker where he specialized in working capital, capital equipment and merger and acquisition financing for his corporate clients. He also teaches business courses at the University of California at Berkeley Extension and contributes articles to financial publications. He holds a BA in Economics with a minor in Accounting from San Diego State University and MBA in Finance from the University of San Francisco.