Small and mid-sized businesses have discovered Twitter and are using it to raise awareness of their business, engage and support customers, generate leads, drive sales and much more. Presented by MyVenturePad, this webinar explains how small and mid-sized businesses can quickly and easily get started on Twitter, as well as advanced tips and techniques for using Twitter to grow your business.

Listen to the audio:

    or download here (right-click, save as)

This one-hour session covers how to:

  • Establish and build your Twitter presence
  • Use Twitter to engage and support your customers
  • Generate leads and bring in new business using Twitter
  • Use Twitter as part of your firm’s marketing mix
Featuring:

Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. He is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.

Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives, and his blog is ranked in the Adage Power 150, the top 5 of all social media marketing blogs ranked by Post Rank Analytics. Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today. In recent months, Marc was nominated as one of the top 100 online marketers of 2009, has won a Hermes creative award for co-creating a Tweet Town Hall on healthcare, and has been recognized as one of the top social media strategists to look out for in 2010.

Steve King, moderating for this event, is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad.