Interest-Based Targeting-Why?

Marketing is the key determinant of any successful business. The marketing of businesses has since shifted with the recent advancements in technology. Consequently, there is the use of apps, programmatic advertising among other means to aid in marketing. This has not been without its share of challenges. Marketers can only make proper connections and deliver successful app campaigns if they can access quality interest-based data.

People share their and discuss their interests by using social media applications. What’s more is that they are also able to do shopping of their favorite products. A perfect case study in Canada. Some of the top apps in this country revolve around music, gaming, messaging, navigation and social media. Through the Acuity Ads programmatic RTB platform, businesses have been able to reach a wide consumer base leading to overall success of the business.

Programmatic Advertising: How to Define It?

For those who might be wondering, programmatic advertising is a way of targeting the audience you want to see your ad to. Some reasons have made most businesses that adopt interest-based and programmatic advertising in Canada to be very successful:

1.The Social Consumer
The social interests of the consumers will give you a sneak peek at what they love. For example, things such as where they go, what they like to do will provide you as a marketer an idea on whether a particular product or service that you have will be of any significance to them thanks to programmatic advertising. Furthermore, research has it that about 55.6% of the Canadians are active on social media. This is quite a significant section of the population to be assumed. Depending on how well you manipulate the numbers to your favor, your business will either be successful or not.

2. New Technology Adoption Resulting To New Opportunities
To help the digital marketers to collect accurate data from social media sources, there is the 140 proof solution being used and it was developed through the Acuity Ads programmatic RTB platform. The data collected through the help of this technology helps marketers to use this data in targeting mobile applications. What’s more, it is now possible to rank the interests in a certain order and use them to understand the consumer better. This is key in helping the digital marketers know which interests they should launch huge online advertising market campaigns and which ones to take a back seat.

3. Canadians Cherish Mobile Applications
This is another primary reason why businesses that adopt programmatic advertising most especially in Canada has been successful. In 2014, about 55% of Canadians owned smartphones, and this means they were in a position to use the apps. Two years later, this rate shot up to a whopping 76%. By any standards, this is a significant number of people to be assumed. If a business invested entirely on interest-based and programmatic advertising only, it would break even and have some additional profits.

This success has further been heightened by the high number of people who use apps to manage their finances and this makes it easy to use programmatic advertising to target such a population. Research has it that it is 3 in 5 Canadians. Additionally, 1 in 3 Canadians also uses mobile shopping apps. All these coupled with the healthy mixture of other apps make interest-based marketing to be the most appropriate in Canada.

In conclusion, programmatic advertising is a very powerful tool that should not be underestimated by any business operating in the 21st century. It can either build or kill a business depending on how well it is used. Businesses must always evolve with the changing times to gain a competitive over its competitors and the best way is by knowing the potential customers’ behavior and tailoring the necessary goods for them.